Head of B2C Growth

About the role

The Head of B2C Growth will own the full growth engine for a B2C product, driving acquisition, activation, retention and lifetime value across multiple channels. The role combines strategic ownership with hands‑on execution and close collaboration with product and marketing teams.

Key responsibilities

• Define and execute multichannel B2C growth strategy, managing budgets and using performance data to guide investment.
• Build and optimise acquisition programs, track CPL, CAC, payback and other key metrics.
• Connect educational research content with high‑intent property searches to move users toward listings and agent contact.
• Make the mobile app a core growth channel by driving installs, adoption, engagement and migration from web.
• Own the full user lifecycle, identify drop‑off points and improve the journey.
• Lead paid‑media specialists, set goals and raise execution standards.
• Prepare the growth engine for international scaling, including market selection and tracking infrastructure.

Required profile

• Proven track record growing B2C products across multiple channels and markets.
• Hands‑on operating style with ability to build strategy, launch campaigns and analyse performance.
• Strong analytical judgment and ability to make decisions without perfect testing conditions.
• Leadership skills to develop specialists and create a high‑performance environment.
• Fluent English; French or Spanish a plus.

Required skills

• Advanced AI fluency with practical experience using Claude (Cowork and Code).
• Experience with analytics tools such as Mixpanel.
• Experience with marketing automation platforms such as HubSpot.
• Broad multichannel growth experience, including paid‑media budget ownership.

What we offer

• Full ownership of B2C growth across acquisition, lifecycle, retention and reactivation.
• Remote work from anywhere.
• Full‑time, permanent contractor position.
• Dedicated budget for experimentation and future scaling.
• Access to a modern AI and analytics stack (Claude, Mixpanel, HubSpot).
• Direct reporting to the CPO in a flat organisational structure.
• Competitive compensation aligned with market.