Senior Data Analyst & Performance Marketing Analyst

About the role

A fast-growing international Apparel & Lifestyle Company is looking for a Senior Data Analyst & Performance Marketing Analyst to strengthen its data-driven decision-making and performance measurement. The role is hands-on and analytical, combining data analysis with a solid understanding of digital marketing performance, and sits at the intersection of performance marketing, data analytics and business intelligence.

Key responsibilities

• Analyze campaign performance across digital channels, assessing channel efficiency, customer acquisition, conversion rates, ROAS and CAC.
• Produce and maintain daily, weekly and monthly performance reports, dashboards and KPIs.
• Investigate, reconcile and validate data across platforms and reporting systems, and connect data from advertising platforms, web analytics tools and internal systems.
• Track performance, investigate fluctuations and identify the drivers behind marketing and commercial results.
• Evaluate campaign effectiveness, monitor spend against results and support budget allocation decisions.
• Apply quantitative and statistical techniques to support forecasting and decision-making.
• Translate findings into actionable recommendations and work with Marketing, Digital, E-commerce and other stakeholders.
• Improve reporting processes and data workflows, and automate repetitive tasks.

Required profile

• Ideally 3-5+ years of experience in data analytics, performance marketing analytics, business intelligence or marketing analytics.
• Solid understanding of digital marketing performance, including attribution, conversion tracking, ROAS and CAC.
• Experience reconciling data from different platforms and systems.
• Fluent in English; experience in apparel, lifestyle, retail, consumer goods or e-commerce is a plus.

Required skills

• Strong SQL skills and advanced Excel.
• BI and visualization tools such as Power BI, Tableau or Looker.
• Familiarity with Google Analytics 4, Google Ads, Meta Ads and similar platforms.
• Python or R for data analysis is a plus.

What we offer

• A key role in strengthening the data and performance analytics capabilities of an international brand.
• A hands-on position combining data analysis, data science and performance marketing.
• A dynamic, international environment focused on data-driven decision-making.
• The chance to improve data quality, reporting processes and performance measurement methods.