VP of Marketing

About the role

This executive position leads the marketing function for a fast‑growing global SaaS company based in Switzerland. Reporting to the executive team, the VP of Marketing will shape strategy, drive brand awareness, and accelerate pipeline growth across international markets.

Key responsibilities

• Define and execute a comprehensive marketing strategy aligned with business growth, market expansion, and revenue targets.
• Lead brand development, positioning, messaging, and awareness‑building initiatives.
• Own demand‑generation and pipeline growth programs targeting mid‑market and enterprise customers.
• Design and launch go‑to‑market plans for existing products, new releases, and strategic initiatives.
• Build and scale product‑marketing capabilities, articulating value propositions and competitive differentiation.
• Oversee website performance, conversion optimization, SEO/AEO, and digital acquisition funnels.
• Develop and manage content strategy throughout the customer lifecycle to boost engagement and retention.
• Strengthen industry presence through PR, thought leadership, events, partnerships, and ecosystem relationships.
• Collaborate with Product, Sales, Customer Success, and senior leadership to align growth initiatives.
• Recruit, mentor, and lead a high‑performing marketing team, fostering innovation and accountability.

Required profile

• At least 10 years of B2B SaaS marketing experience, including 5+ years in senior leadership roles within high‑growth technology firms.
• Proven track record of building programs that drive pipeline growth, customer acquisition, and revenue impact.
• Demonstrated ability to leverage AI technologies to enhance marketing performance and operational efficiency.
• Experience managing multi‑product platforms and executing global marketing strategies.

Required skills