Vice President of Marketing (Growth & Brand)

About the role

We are looking for a Vice President of Marketing to lead our brand and growth function. This 0→1 position will build an acquisition engine from scratch and scale it across multiple international markets.

Key responsibilities

• Lead paid acquisition on key digital channels such as display and search, managing substantial annual budgets.
• Design, launch and scale growth loops and campaigns in Zurich, Berlin, London and other markets.
• Improve attribution, tracking and reporting across the full customer journey.
• Develop and optimise lifecycle marketing strategies across relevant channels.
• Translate customer insights into messaging, landing pages and creative in partnership with cross‑functional teams.

Required profile

• Analytical, data‑driven and product‑oriented mindset.
• Comfortable making decisions with incomplete data.
• Customer‑centric focus rather than channel‑only tactics.
• First‑principles thinker able to build scalable growth systems.
• Highly self‑sufficient, adaptable and experienced across different growth stages.

Required skills

• Hands‑on experience with Meta (Facebook) Ads and Google Ads platforms.
• Proficiency in GA4, Google Tag Manager and CRM tools such as HubSpot, Salesforce or Pipedrive.
• Familiarity with multi‑touch attribution tools (e.g., Dreamdata, HockeyStack).
• Track record of managing large performance‑marketing budgets and full reporting ownership.