Executive Director, Channel Strategy and Digital Innovation

About the role

Novartis is seeking a senior leader to shape its corporate digital ecosystem across all audience touchpoints. The Executive Director, Channel Strategy and Digital Innovation will drive the integration of AI‑enabled marketing, omnichannel experiences, and emerging technologies to strengthen brand relevance and business impact.

Key responsibilities

• Define and execute the global strategy for corporate digital channels and audience engagement.
• Build AI‑enabled digital experiences that improve personalization, discoverability, and stakeholder impact.
• Lead omnichannel initiatives across web, social media, email and emerging platforms.
• Drive digital innovation through experimentation, performance optimisation and scalable operating models.
• Oversee enterprise marketing technology platforms, analytics capabilities and channel governance.
• Champion responsible adoption of artificial intelligence to enhance marketing effectiveness.
• Establish measurement frameworks linking digital performance to business and brand outcomes.
• Lead and develop a high‑performing global team while advancing digital transformation.

Required profile

• Bachelor’s degree required; advanced degree preferred in marketing, communications or business.
• Proven senior leadership experience in digital strategy, omnichannel marketing and AI‑driven initiatives.
• Strong track record of building and scaling modern channel ecosystems in a global, regulated environment.
• Demonstrated ability to influence cross‑functional stakeholders and deliver measurable business results.

Required skills

• AI‑enabled digital marketing platforms
• Search Engine Optimization (SEO) and Answer Engine Optimization (AEO)
• Marketing analytics and performance measurement
• Omnichannel strategy and execution