Senior Brand Designer for Krak

About the role

Payward is looking for a Senior Brand Designer to shape the visual identity of Krak, its money‑app platform. You will be the creative lead behind all brand touch‑points, ensuring a consistent, compelling experience across product, marketing and communications.

Key responsibilities

• Lead brand refreshes and evolution for Krak, owning visual identity, art direction and design standards end‑to‑end.
• Maintain brand consistency across website, product launches, lifecycle emails, paid acquisition, organic social, app‑store assets and events.
• Create 3D models of the card product and other key visuals to enrich the brand look.
• Develop motion systems and animations that give Krak’s brand a sense of movement and life.
• Leverage AI tools for rapid concepting, production and automated design pipelines.
• Build and expand Krak’s illustration style, producing original assets and a reusable library.
• Design scalable design systems, Figma component libraries, marketing templates and localization‑ready layouts.
• Implement variable and auto‑generated asset systems, modular campaign kits and creative automation workflows.

Required profile

• 5+ years of brand design experience, preferably in fintech or top‑tier design agencies.
• Proven ability to work across multiple teams on diverse projects in a high‑performance environment.
• Portfolio demonstrating detail‑oriented design, strategic thinking and provocative creativity.
• Strong storytelling skills with the ability to rationalise decisions and communicate concepts.

Required skills

• 3D modeling and rendering.
• AI‑assisted design tools.
• Figma for component libraries and design systems.
• Motion design and animation.
• Illustration and visual asset creation.
• Design automation and variable asset generation.