Legal Director – Consumer & Digital

About the role

The Legal Director, Consumer & Digital will support JTI International SA’s omnichannel and multi‑category operations. Working closely with the Consumer Office and the Data Privacy Office, you will provide pragmatic, commercially focused legal advice to enable growth while managing legal and reputational risk.

Key responsibilities

• Advise on consumer engagement strategies, brand initiatives, digital marketing, social media, influencers, sponsorships and related privacy implications.
• Review, negotiate and draft commercial agreements such as service, partnership, marketing agency, sponsorship and consulting contracts.
• Partner with the Data Privacy Office on customer data, analytics, data governance and privacy matters.
• Embed governance frameworks into digital and consumer‑facing activities.
• Monitor and interpret legal and regulatory developments across jurisdictions, including EU consumer protection, distance selling, advertising standards, AI, technology, IP and digital agenda rules.
• Support complex commercial transactions, including M&A, joint ventures and licensing deals.
• Manage ad‑hoc tasks and projects as required.

Required profile

• Qualified legal professional in good standing in at least one jurisdiction.
• Minimum 10 years of experience, including in‑house work, preferably within consumer goods.
• Fluent English with strong written and verbal communication skills.
• Proven ability to identify issues, develop creative solutions and provide clear, actionable guidance.
• Deep knowledge of privacy and data‑security laws and regulations.
• Familiarity with technology trends, including Artificial Intelligence, and the evolving regulatory landscape.
• Highly organized, able to drive matters forward and manage multiple workstreams.
• Collaborative relationship‑builder capable of working with stakeholders at all levels.

Required skills

What we offer

• Key legal role supporting omnichannel operations and multi‑category business priorities.
• Close collaboration with Consumer and Data Privacy offices and other stakeholders.
• Exposure to consumer engagement, digital marketing, privacy, data governance, technology and commercial transactions.
• Opportunity to shape governance frameworks for digital and consumer‑facing activities.