Brand Experience Specialist

About the role

As a Brand Experience Specialist you will revitalize the THOMY brand and deepen consumer loyalty by creating integrated brand experiences that connect emotionally and drive sustainable growth. You will work closely with marketing, sales, communications, food‑service teams, agencies and sponsorship partners.

Key responsibilities

• Transform consumer, cultural and category insights into compelling brand experiences that increase relevance and commercial impact.
• Design and execute an omnichannel activation strategy that delivers a seamless THOMY experience across out‑of‑home and convenience channels.
• Build and manage high‑value local sponsorship partnerships to expand visibility and strengthen brand meaning.
• Develop and run brand activations, live marketing events and experiences that convert participation into lasting loyalty and advocacy.
• Create integrated amplification plans that link each activation to brand priorities and measurable business outcomes.
• Ensure excellent execution through clear collaboration, smart resource allocation and continuous learning from results.

Required profile

• Strong expertise in brand marketing, consumer activation, communications or shopper marketing.
• Passionate ambassador for THOMY, both internally and externally.
• Out‑of‑Home market knowledge and ability to deliver omnichannel activations.
• Willingness to travel regularly and a valid driver’s licence.
• Proficiency in using consumer insights, performance metrics and budget management to optimise ROI.
• Effective collaboration with agencies, external partners and cross‑functional teams from brief to implementation.
• Fluent in Swiss German/German and English.
• Demonstrates courage, collaboration, speed and a commitment to continuous learning.

Required skills