Brand Strategy Manager - Digital Solutions and Services

About the role

The Brand Manager is a critical global role in the Johnson Controls brand function, responsible for all brand strategy, governance and program deliverables for digital solutions and service offerings. The role focuses on brand architecture, brand performance improvement, competitive benchmarking, breakthrough strategies and naming of new offerings, working in global alignment with product management and commercial plans.

Key responsibilities

• Define the brand strategy and delivery of the JCI digital technology and service brands
• Lead digital naming processes and stakeholder sign-off
• Lead the global rollout of brand strategy updates, transformations and integrations
• Engage stakeholders in ideating new brand strategy opportunities aligned with customer insights, market trends and competitive pressures
• Steer and deliver competitive benchmarks and analysis for JCI's global brand performance in digital technologies and services, driving recommendations that break through in the industry
• Lead governance of the global activation of the digital technologies and services brand strategy, map progress and close gaps
• Lead key thought leadership and positioning programs that build the equity of the digital technology and services brands
• Empower unified expressions and global alignment of the digital solutions and service brands, externally and internally
• Deliver brand integration approaches for new acquisitions and joint ventures, as well as for events and showcases

Required profile

• Bachelor's degree in Marketing, Business Administration or Communications
• Experience in marketing digital technology and solutions
• Specific experience in brand strategy development for technologies or services
• Demonstrated track record of leading with collaboration and teamwork
• Curiosity and entrepreneurial spirit, thrives in a fast-paced international environment with a strong sense of urgency
• Willingness to work 3 days from the office in Neuhausen

Required skills

• Excellent written and spoken English
• Strong writing, analytical, project management and organizational skills
• Excellent communication and presentation skills
• Preferrable: B2B brand marketing, industry-relevant experience including digital technologies, brand strategy execution, visual identity building blocks, managing internal communities and engagement