Conversion Optimization Manager

About the role

Bexio, a leading provider of web‑based business software for SMEs, is looking for a Conversion Optimization Manager to join its marketing team. You will drive website conversion and lead generation using data‑led strategies and a strong experimental mindset.

Key responsibilities

• Identify weaknesses in the user journey by analysing GA4 data, heatmaps, session recordings and user feedback.
• Collaborate with product marketing, performance marketing and development teams to design and run A/B tests and other experiments.
• Monitor experiment performance, interpret results and implement improvements that increase lead generation.
• Share findings across the organisation, present successes and build a culture of continuous experimentation.
• Develop and maintain frameworks and processes that enable other teams to run their own optimisation initiatives.

Required profile

• Data‑driven mindset with strong analytical capabilities.
• Proven ability to work cross‑functionally and communicate insights clearly.
• Experience in conversion rate optimisation and experimentation.

Required skills

• Google Analytics 4 (GA4)
• Heatmap tools (e.g., Hotjar, Crazy Egg)
• Session recording tools
• A/B testing platforms