CRM Team Lead – Drive Strategy & Adoption

About the role

We are looking for an experienced CRM Team Lead to shape and execute our CRM strategy across a complex international environment. The role combines platform optimisation, data governance and team leadership to boost user adoption, customer engagement and operational efficiency.

Key responsibilities

• Lead, mentor and develop a team of CRM specialists and administrators.
• Own the CRM roadmap, prioritize enhancements and drive continuous improvement initiatives.
• Promote CRM adoption, ensure high data quality, enforce governance and best‑practice standards.
• Collaborate closely with Sales, Marketing, Customer Service and IT to align CRM functionality with business needs.
• Manage CRM reporting, analytics and performance metrics.
• Support transformation, integration and migration projects, including third‑party vendor coordination.
• Guarantee GDPR compliance and uphold data security standards.

Required profile

• 10+ years of experience working with enterprise CRM solutions.
• Proven track record of leading CRM teams or functions.
• Strong knowledge of CRM strategy, governance and process improvement.
• Experience delivering large‑scale CRM implementation or transformation projects.
• Excellent stakeholder management and communication skills.
• Background in international or multi‑country organisations.

Required skills

• Hands‑on experience with Salesforce.
• Hands‑on experience with Microsoft Dynamics 365.
• Hands‑on experience with HubSpot.