Customer Marketing & Advocacy Manager

About the role

As the Customer Marketing & Advocacy Manager at BLP, you will own the customer voice end‑to‑end, turning our 550+ enterprise customers into referenceable champions, case studies, and public speakers. This hands‑on role sits at the intersection of marketing, sales, and customer success, working directly with CFOs, COOs, and operations leaders of leading European industrial enterprises.

Key responsibilities

• Build and run a customer reference program, recruiting and nurturing referenceable customers and managing the reference pipeline for sales.
• Produce customer proof assets such as case studies, success stories, and quotes, handling approvals, interviews, and publishing for web, sales decks, and campaigns.
• Drive systematic review generation on platforms like G2 and Gartner Peer Insights and turn ratings into market‑facing proof.
• Recruit and prepare customer speakers for webinars, events, analyst conversations, and press opportunities.
• Partner with Customer Success and Sales to coordinate advocacy candidates and track usage in the sales cycle.

Required profile

• 4–7 years of B2B software marketing experience, including at least 2 years in customer marketing, advocacy, or reference management.
• Proven ability to secure case studies and references from enterprise customers, navigating corporate communications, legal reviews, and long approval cycles.
• Exceptional stakeholder management skills to collaborate with customer success and sales teams.
• Strong interviewing and storytelling ability to translate executive business impact into compelling narratives.
• Fluent in English and German; additional European languages are a plus.

Required skills

• Program‑building expertise: ability to design processes, pipelines, and measurement frameworks from scratch.
• Familiarity with ERP‑centric processes, finance operations, or enterprise software for manufacturing/industrial companies.

What we offer

• Full ownership of the advocacy program, from strategy to execution.
• Access to 550+ enterprise customers with measurable outcomes for authentic storytelling.
• Opportunity to work at a fast‑growing Swiss SaaS scale‑up entering new US markets.
• Direct exposure to executive customers and BLP leadership.