Digital Acquisition Manager – Maternity Cover

About the role

The Digital Acquisition Manager reports to the Marketing, Digital & Ecommerce Director and is responsible for building, managing and executing digital acquisition levers across four Nordic websites. The role focuses on driving qualified traffic, revenue growth and meeting KPI targets during a maternity cover period.

Key responsibilities

• Own and monitor cross‑channel paid media budgets to achieve traffic, revenue and profitability goals.
• Develop and execute acquisition strategies across Paid Search, Shopping/PMax, Paid Social, Affiliates, Display/Retargeting and Lead Generation in collaboration with the media agency.
• Track and optimise performance metrics such as traffic, conversion, CPA, ROAS and revenue, turning data into actionable insights.
• Lead end‑to‑end campaign execution, from briefing and asset coordination to deployment, tracking, optimisation and reporting.
• Manage and challenge the media agency to ensure strong execution, continuous optimisation and proactive recommendations.

Required profile

• Customer‑centric, results‑oriented and analytical with a commercial mindset.
• Strong team player who is curious and proactive.
• 3+ years of experience in digital acquisition or performance marketing within an e‑commerce environment.
• Fluent in English; knowledge of a Nordic language is a strong plus.

Required skills

• Hands‑on knowledge of Paid Search, Shopping/PMax, Paid Social, Affiliates, Display/Retargeting and Lead Generation.
• Proficiency with analytics and media platforms: GA4, Google Ads and Meta Ads Manager (TikTok Ads a plus).
• Experience working with and challenging media agencies.

What we offer

• Distinctive, high‑quality products and services.
• Commitment to social, economic and ecological initiatives.
• Growth opportunities and learning & development.
• Attractive compensation and benefits package.