Digital Growth and Web Publishing Manager

About the role

Vontobel is looking for a Digital Growth and Web Publishing Manager in Zurich. The role combines digital marketing, tracking and website publishing: you will plan and run digital acquisition campaigns, create and maintain content across the firm's websites, and use data to understand the full client journey and link digital activity to commercial results.

Key responsibilities

• Plan, execute and optimise digital acquisition campaigns, focusing on SEA, paid social and display advertising, and coordinate email activity where relevant.
• Manage the end-to-end digital acquisition journey, linking targeting, website engagement, contact requests, CRM handover and follow-up with the relevant teams.
• Implement and validate campaign and website tracking, including tagging, conversion events and reporting, with analytics and technology colleagues.
• Monitor campaign budgets and performance, identifying drop-offs and ways to improve conversion and acquisition efficiency.
• Create, publish and maintain website content and landing pages in the enterprise CMS, including versions for different markets and languages.
• Publish regulatory, market-sensitive and client content such as financial results and media releases, following agreed approval processes.
• Support the move from SEO to GEO by improving content, page structure and user journeys through analytics, A/B testing and conversion optimisation.
• Check pages before publication for accuracy, functionality, brand consistency and approvals, and coordinate with marketing teams, agencies and technology specialists.
• Develop new marketing workflows, use automation and AI tools, and adapt digital journeys to changing client behaviour.

Required profile

• At least five years of experience in digital marketing and web content management, covering both campaign execution and enterprise CMS publishing.
• Experience managing SEA and paid media campaigns, with knowledge of targeting, budget management and performance measurement.
• Strong analytical mindset, able to turn data into practical improvements.
• Hands-on experience with campaign tagging, tag management, website analytics and conversion tracking.
• Experience optimising the digital client journey, including landing pages and contact requests, with CRM handover and follow-up.
• Structured, detail-oriented, with strong stakeholder and project coordination skills.
• Fluent English and German; additional languages are an advantage.
• Experience in financial services or another regulated industry is a plus.

Required skills

• Enterprise CMS publishing
• SEA and paid media campaign management
• Campaign tagging, tag management and conversion tracking
• HTML/CSS/JavaScript, SQL or image-editing tools (advantage)

What we offer

• Top Zurich location with collaboration spaces (including rooftop terraces) and free lunch.
• Friendly, diverse team in an open-office space with modern equipment.
• All the latest technology, an agile environment and a flat hierarchy.