Digital Marketing Specialist

About the role

Magna5 is seeking a hands‑on, data‑driven Digital Marketing Specialist to turn strategy into live campaigns that generate measurable pipeline. Reporting to the Marketing Manager, you will own the inbound prospect journey, from the first click to lead capture, within a lean B2B cybersecurity and managed‑services team.

Key responsibilities

• Build and manage targeted email campaigns, list segmentation, and nurture workflows in HubSpot.
• Partner with a consultant to track, launch, and optimise paid media on Google Ads, LinkedIn, and Reddit.
• Collaborate with developers to update website content, create conversion‑focused landing pages, and support SEO/AEO strategies.
• Set up and run webinars and virtual events, handling platform configuration, registration, speaker coordination, and lead tracking.
• Draft compelling B2B copy for digital channels using SME briefs, AI tools, and interviews.
• Assist in creating and updating sales collateral such as slide decks and one‑pagers.
• Monitor campaign performance metrics (cost‑per‑lead, conversion rates, email engagement) and recommend data‑driven improvements.

Required profile

• 4+ years of B2B digital marketing, demand generation, or campaign execution experience.
• Proven track record running paid campaigns on LinkedIn (Google Ads and Reddit a plus).
• Hands‑on experience with HubSpot or a similar marketing automation platform.
• Experience updating website content; WordPress and Elementor preferred.
• Strong B2B copywriting ability to translate technical services into clear messaging.
• Working knowledge of SEO, landing‑page optimisation, and conversion‑rate optimisation.
• Excellent organisational skills and attention to detail.

Required skills

• HubSpot
• Google Ads
• LinkedIn Ads
• Reddit Ads
• WordPress
• Elementor
• SEO
• AEO
• CRO