Direct Response Television (DRTV) Consultant (national/international)

About the role

UNICEF is seeking a seasoned Direct Response Television (DRTV) Consultant to lead a 5‑month national/international campaign aimed at acquiring high‑value individual donors. The consultant will design and execute a robust strategy, testing optimal response channels to maximise pledge donations.

Key responsibilities

• Develop a comprehensive DRTV strategy focused on pledge donor acquisition.
• Design and implement test plans for various response channels.
• Monitor, analyse and optimise campaign performance throughout the contract.
• Coordinate with UNICEF staff at all seniority levels to ensure alignment and influence decision‑making.
• Report on donor retention, average gift values and overall campaign ROI.

Required profile

• Bachelor's degree in Marketing, Communications, Business, Sociology, Psychology or related fields.
• Minimum 5 years of hands‑on experience managing DRTV campaigns.
• Strong understanding of TV media buying and media planning.
• Proven ability to develop robust test plans and conduct detailed analysis.
• Excellent project management and organisational skills.

Required skills

• TV media buying
• Media planning
• Test plan development
• Project management
• Data analysis and reporting

What we offer

• Remote work flexibility.
• Opportunity to contribute to UNICEF’s mission of improving children’s lives worldwide.
• Professional development within an international humanitarian organization.