Director of PR & Marketing

About the role

The Director of PR & Marketing will lead the integrated public relations, marketing, communications, brand positioning and digital strategy for The Park Gstaad, a Four Seasons Hotel. Reporting to the Commercial Director, this senior leader will shape the hotel’s voice, drive brand awareness and support commercial growth across rooms, F&B, spa and guest experiences during the pre‑opening phase.

Key responsibilities

• Develop and execute integrated PR, marketing, communications, content and digital strategies.
• Lead brand storytelling, media relations, influencer engagement and reputation management.
• Drive integrated campaigns, strategic partnerships, activations and digital growth across paid, owned and earned channels.
• Manage the PR and Marketing budget, agencies, partners and campaign performance.
• Coach and develop the PR and Marketing team while collaborating with hotel leadership and Four Seasons regional/global teams.

Required profile

• Minimum 5 years of progressive leadership experience in PR, marketing, communications or digital marketing, preferably in luxury hospitality.
• Degree in Marketing, Communications, Public Relations, Business Administration, Hospitality Management or related field.
• Strong commercial acumen and experience managing agencies, partnerships, budgets and campaign performance.
• Fluent in English and German and/or French; additional languages are a plus.
• Eligibility to work in Switzerland (Swiss or EU/EFTA citizenship or valid work authorization).

Required skills

• Integrated communications
• Brand management
• Digital marketing
• Campaign performance analysis
• Agency management

What we offer

• Competitive salary and comprehensive benefits package.
• Employee meals, uniform laundry service and monthly recognition program.
• Employee Travel Program with complimentary stays after six months.
• Global career growth through internal transfers and task‑force assignments.
• Opportunity to join the opening team of a flagship Four Seasons property.