E-commerce & Digital Marketing Sr. Brand Manager, Contact Lenses

About the role

Alcon is looking for an experienced e-commerce and digital marketing expert to shape its international digital growth agenda for contact lenses. The role works with the Director to turn insights and strategy into effective market programs, optimizes performance through data and scales successful practices across priority markets. Location is flexible within Europe.

Key responsibilities

• Shape the international e-commerce and digital growth agenda using consumer, customer, competitive and performance insights, and turn opportunities such as AI discovery, retail media, marketplaces and owned platforms into scalable programs.
• Lead e-commerce campaigns and digital programs, partner with Vision Care Communications to activate content across MyAlcon.com, e-retailers and marketplaces, and equip markets with guidance, tools and standards for content, search, promotions and conversion.
• Support markets in turning investment guidance into activation plans, test-and-learn roadmaps and optimization actions, and help identify CRM opportunities to improve engagement across the consumer lifecycle.
• Drive MyAlcon.com optimization for focus markets (content, SEO, GEO/AI discovery, journeys and conversion) and partner with Global Digital Health on CRM, platform governance and market rollout.
• Own performance tracking, ROI and attribution, and scale market learnings across markets.
• Act as the international e-commerce subject-matter expert, coach markets and build reusable playbooks, standards and learning forums.

Required profile

• Significant e-commerce and digital marketing experience, leading complex multi-market activation and optimization programs.
• Experience executing content strategy across owned platforms, e-retailers and marketplaces, with strong knowledge of SEO, GEO/AI discoverability and online behavior.
• Advanced knowledge of paid digital channels, audience strategy, campaign optimization, measurement and media effectiveness.
• CRM experience covering lifecycle engagement, first-party data activation, audience segmentation and performance measurement.
• Proven ability to influence markets and cross-functional stakeholders in a matrix organization, and strong program management and commercial acumen.
• Excellent English communication skills; location flexible within Europe.