Global Marketing Director – Hybrid, Zurich

About the role

As Global Marketing Director you will own AURA’s global marketing strategy, budget, team and external partner ecosystem, building the brand and category globally while creating a social‑first, performance‑led growth engine.

Key responsibilities

• Define AURA’s global brand, segmentation, positioning and communication strategy across key customer groups.
• Build a social‑first growth engine across organic content, paid social, creators, KOLs and campaign creative.
• Translate customer insight, technical capabilities and clinical evidence into clear, credible and differentiated propositions.
• Lead global product and launch marketing, including a major product release planned for 2027.
• Build the global Sales Toolbox and shape the Sales Academy in close partnership with Sales leadership.
• Develop a repeatable market‑launch playbook across Europe, the Americas and Asia while balancing global consistency with local relevance.
• Lead, coach and develop the international marketing team and manage AURA’s creative, social and performance partners.

Required profile

• 10+ years of progressive marketing experience, including global or regional responsibility and meaningful people leadership.
• Proven track record building or scaling a social‑led demand engine across organic content and paid distribution.
• Strong creative judgment with the ability to shape compelling content, briefs and campaigns.
• Strong foundations in customer insight, segmentation, positioning and communication strategy.
• Experience marketing high‑consideration products through professional, practitioner or similarly complex channels.
• Proven experience with sales enablement and close collaboration with commercial teams.
• Hands‑on, commercially minded leadership style with the ability to move confidently between strategy, customer insight, creative, performance and execution.

Required skills

• Social media marketing (organic and paid).
• Content creation and campaign management.
• Sales enablement tools.
• Agency and partner management.