Global Marketing Manager for Personal Workspace Solutions

About the role

Logitech is seeking a Global DTX Marketing Manager to lead the digital consumer ecosystem for the Personal Workspace Solutions (PWS) category. This hybrid role, based in Lausanne, will shape the strategic marketing roadmap and drive growth across the DTX online channel.

Key responsibilities

• Define and segment global audiences for the DTX channel, creating data‑driven marketing strategies.
• Architect the long‑term DTX marketing strategy and roadmap aligned with commercial objectives.
• Develop scalable global playbooks and frameworks for regional teams to activate local campaigns.
• Partner with PWS Product Marketing to synchronize DTX strategies with product launches.
• Oversee the global PWS DTX marketing calendar and prioritize strategic initiatives.
• Analyze market data and consumer feedback to refine audience definitions and optimize strategies.
• Lead A/B testing culture and synthesize performance metrics for executive leadership.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or related field (Master’s preferred).
• 5+ years of experience in marketing, digital content strategy, or e‑commerce.
• Proven success launching and optimizing cross‑channel campaigns.
• Strong collaborative skills and ability to lead cross‑functional global teams.
• Excellent project management, stakeholder communication, and reporting abilities.

Required skills

• Consumer journey design and digital content best practices.
• Performance analytics and A/B testing methodology.