Global Marketing Manager, Oncology
GSK · Zoug
Description du poste
About the role
The Global Marketing Manager will shape and execute the global commercial strategy for an oncology asset, leading campaigns and stakeholder initiatives across solid tumours, with an initial focus on Small Cell Lung Cancer.
Key responsibilities
- Provide input to strategic and operational business plans and develop global marketing campaigns based on customer, consumer and competitive insights.
- Lead identification, development and execution of key HCP stakeholder initiatives for congresses, partnering with cross‑functional teams globally and regionally.
- Drive launch readiness across all locations, ensuring global‑to‑local alignment, campaign tracking and rapid course correction.
- Manage agency relationships, workflow and budgets, overseeing briefs and end‑to‑end project management.
- Partner with cross‑functional and external partners to define KPIs, analyse performance and implement best‑practice insights.
Required profile
- Bachelor’s degree or equivalent experience.
- 5+ years of pharmaceutical, biotech or healthcare marketing experience.
- Proven ability to lead cross‑functional, matrixed teams and influence without direct authority.
- Strong analytical skills with experience using insights and data to set KPIs and measure campaign performance.
- Willingness to travel domestically and internationally up to 25%.
Required skills
- Omnichannel HCP and patient campaign development and execution.
- Experience with CRM systems, campaign measurement platforms and digital analytics tools.
- Agency management and budget oversight.
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GSK
Zoug
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