Global Social Media Manager (Full‑time)

About the role

Curaprox is seeking a strategic and creative Global Social Media Manager to shape and expand its social presence worldwide. You will structure a complex, multi‑market social landscape, define a unified brand voice, and lead a social‑first approach that supports the oral‑self‑care mission.

Key responsibilities

• Map and consolidate all local Curaprox accounts across Facebook, Instagram, TikTok, LinkedIn, X, YouTube and other platforms.
• Define a unified brand voice while tailoring sub‑identities for regional markets and channel‑specific audiences.
• Develop and maintain a global social style guide, tone of voice, visual language and content pillars.
• Lead the creation of a social‑first content calendar aligned with product launches, campaigns and educational initiatives.
• Partner with creative, product and regional teams to produce native, platform‑optimised content such as videos, reels, carousel posts, stories and short‑form audio.
• Identify, onboard and nurture Key Opinion Leaders (KOLs) across key markets and develop collaborative campaigns.
• Implement community‑management processes covering monitoring, engagement, crisis response and loyalty programmes.
• Use social listening tools to capture insights, sentiment and emerging trends and feed findings back to product and R&D.
• Select, implement and optimise social media management and analytics platforms such as Sprinklr, Sprout Social and Brandwatch.
• Define KPI dashboards covering follower growth, engagement rate, conversion lift and sentiment, and provide monthly performance reports for senior leadership.

Required profile

• 5–7 years of experience in social media, preferably within consumer health, beauty, FMCG or an international consumer brand.
• Bachelor’s degree in Marketing, Communications, Business or related field; Master’s degree is a plus.
• Fluent English (written and spoken); German and/or French are strong advantages.
• Proven ability to develop and scale social media strategies across multiple markets and accounts.
• Strong strategic and analytical skills with experience presenting insights to senior stakeholders.
• Excellent visual sense and copywriting abilities to create compelling oral‑self‑care stories.

Required skills

• Meta Business Suite
• TikTok for Business
• YouTube Studio
• LinkedIn Campaign Manager
• Sprinklr
• Sprout Social
• Brandwatch