Group Social Media Manager

About the role

As the Group Social Media Manager at ABB, you will be the driving force behind the brand’s presence across corporate social channels. Working in a hybrid model, you will combine creative instincts with strategic thinking to amplify ABB’s impact worldwide.

Key responsibilities

• Create and publish original and curated content on LinkedIn, Instagram, X and other platforms.
• Repurpose internal content for group‑wide social distribution.
• Monitor and engage with comments, messages and mentions to build community and protect reputation.
• Plan and execute live social events tied to company milestones.
• Identify, engage and co‑create content with relevant influencers.
• Brief, coordinate and hold external agencies accountable.
• Collaborate with diverse stakeholders across a complex, decentralized organization.
• Develop guidelines, toolkits and training to enable responsible social media use.
• Track performance, analyse data and present actionable insights to leadership.

Required profile

• 8‑10 years of communications experience, including at least 5 years in social media management.
• Proven end‑to‑end management of corporate social channels.
• Degree in communications, marketing, journalism or a related field.
• Experience working in large, decentralized or complex organisations.

Required skills

What we offer

• Opportunity to shape global brand visibility.
• Collaborative environment with cross‑functional teams.
• Hybrid working model supporting work‑life balance.