Growth Marketing Manager

About the role

This role is an opportunity to turn ambitious marketing priorities into measurable, sustainable growth for a fast‑moving B2B SaaS business. You will work closely with senior commercial leadership while partnering across Sales, Product, Content, Design, Events, and Engineering.

Key responsibilities

• Translate quarterly marketing priorities into clear plans and coordinate execution across the marketing function.
• Identify, test, and develop new growth opportunities across acquisition and demand‑generation channels.
• Own inbound demand targets, including demo requests, inbound pipeline, and conversion from website visitor through qualified opportunity.
• Lead paid acquisition end‑to‑end, covering channel strategy, budget allocation, creative testing, CAC management, and payback analysis.
• Develop and execute SEO strategies covering content, technical SEO, traffic quality, and conversion performance.
• Build and develop an Answer Engine Optimization (AEO) strategy to increase visibility in AI‑powered answer engines.
• Own product positioning, messaging, and go‑to‑market plans for product launches in collaboration with Product and Sales.
• Set content direction and briefs based on business priorities, growth objectives, and customer needs.

Required profile

• 5+ years of professional experience in Marketing, Growth, Demand Generation, or a closely related field, ideally within B2B SaaS.
• Hands‑on experience owning paid acquisition, including channel strategy, campaign optimisation, budget management, and performance measurement.
• Strong SEO experience with the ability to develop strategies across content, technical SEO, traffic acquisition, and conversion.
• Solid product marketing experience, including positioning, messaging, product launches, go‑to‑market planning, and sales enablement.
• Strong analytical skills and the ability to use performance data to make marketing investment and prioritisation decisions.
• Comfortable coordinating cross‑functional teams and influencing stakeholders without formal authority.

Required skills

• Paid acquisition (channel strategy, campaign optimisation, budget management)
• SEO (content, technical, traffic acquisition)
• Answer Engine Optimization (AEO)
• Product marketing (positioning, messaging, go‑to‑market)
• Data analysis and performance measurement
• AI and automation tools

What we offer

• Competitive salary
• Health insurance
• Stock options
• Remote‑friendly working environment across the US and Europe
• Clear potential career path toward a Head of Marketing role
• Annual company trip to a surprise destination
• Collaborative and inclusive working environment
• Opportunity to work with AI‑powered marketing and sales technologies