GTM Marketing Manager – B2B (Switzerland)

About the role

As a GTM Marketing Manager you will be responsible for planning, implementing and optimising B2B marketing activities for the Swiss market. You will collaborate with the central marketing team in Germany and the DACH marketing team to ensure consistent brand communication and successful localisation of regional campaigns. The role reports directly to the Country Manager for Switzerland and has a dotted‑line relationship with the Team Lead for Commercial Marketing DACH.

Key responsibilities

• Support the development and implementation of the Swiss marketing strategy in coordination with the DACH lead.
• Analyse market trends and identify appropriate marketing measures.
• Plan and execute go‑to‑market strategies for new products and solutions, delivering integrated 360° campaigns.
• Create and maintain localized content for the Swiss market and manage internal content platforms.
• Manage strategic retail partners, co‑marketing campaigns and partner‑related marketing tactics.
• Support lead generation, lead nurturing and marketing automation, including email campaigns and content planning.
• Plan, organise and evaluate events, roadshows and trade shows in collaboration with internal and external partners.
• Build relationships with local media, manage LinkedIn presence and coordinate PR and social media activities.
• Plan, monitor and evaluate marketing and partner budgets to ensure efficient use of resources.

Required profile

• College degree in marketing, communications, business administration or a comparable qualification.
• 3‑5 years of professional B2B marketing experience, preferably in the IT or technology sector.
• Proven experience in planning and executing integrated marketing campaigns.
• Knowledge of partner and channel marketing is a plus.
• Strong project management, organisational and analytical skills.

Required skills

• Salesforce Pardot
• Marketing Cloud Account Engagement
• Marketing automation tools
• Content management systems
• Product data platforms