Head of Growth Marketing

About the role

The Head of Growth Marketing will lead acquisition, retention and reactivation for a digital storefront selling in‑game currencies and digital goods across Africa and the Middle East. This remote‑first, hands‑on leadership position combines strategic budget ownership with the development of high‑impact CRM and lifecycle programs.

Key responsibilities

• Own paid user acquisition across Meta, Google, TikTok, Snapchat and other networks, managing budgets and performance against CAC, ROAS and payback targets.
• Design and execute CRM and lifecycle marketing strategies, including segmentation, onboarding, cross‑selling, win‑back and re‑engagement campaigns.
• Manage communications via push, email, SMS and WhatsApp to boost engagement, retention and LTV.
• Lead app‑store optimisation and improve conversion from storefront visits to first purchases.
• Allocate and continuously optimise marketing spend across channels, markets and game titles based on unit economics.
• Collaborate with Data, Product and creative teams to establish reliable attribution, incrementality testing and performance reporting.
• Run a high‑tempo experimentation programme across audiences, offers, messaging and creative formats.
• Build and develop a paid‑acquisition and creative specialist team, setting objectives and testing processes.

Required profile

• At least 6 years of growth or performance marketing experience in gaming, e‑commerce or consumer apps.
• Proven track record managing large‑scale paid acquisition and CRM programs with measurable CAC, ROAS, retention and re‑activation results.
• Strong analytical mindset, comfortable with mobile measurement partners (e.g., AppsFlyer, Adjust) and performance reporting tools.
• Ability to translate quarterly growth strategies into hands‑on campaign execution.
• Experience leading teams (minimum 2 years preferred) and thriving in fast‑moving, growth‑stage environments.

Required skills

• AppsFlyer or Adjust (mobile measurement partners)
• Paid media platforms: Meta, Google Ads, TikTok Ads, Snapchat Ads
• CRM and lifecycle marketing tools (email, push, SMS, WhatsApp)
• Data analysis and experimentation methodology

What we offer

• Company equity participation
• Remote‑working arrangement with a $600 annual allowance for home‑office setup
• Equipment provision
• Learning and development opportunities (courses, conferences, training)
• Paid birthday leave
• Opportunity to shape growth strategy in a diverse, international team