Head of Marketing-Europe

About the role

General Motors is looking for a Head of Marketing-Europe to lead the integrated European multibrand marketing strategy across all GM nameplates and brands marketed in Europe, including Cadillac and Corvette. The role balances brand building and commercial execution across markets to drive demand, qualified leads, test drives, orders, conversion and profitable retail growth, while leveraging partnerships such as Cadillac's Formula 1 platform.

Key responsibilities

• Own the integrated European multibrand marketing strategy, balancing long-term brand desirability with near-term commercial performance.
• Build awareness, consideration and demand among luxury, performance, EV and enthusiast audiences.
• Lead market and product launches, covering positioning, creative, media, PR, social, influencer, experiential, retail and partner activation.
• Run a full-funnel growth engine across paid, owned, earned, digital, CRM, retail and partner channels, acting as a hands-on performance marketer.
• Align marketing with sales forecasts, vehicle availability, inventory, pricing, retail readiness and profitability objectives.
• Manage the European marketing budget and measure brand health, demand, conversion, cost per qualified lead, cost per acquisition and marketing ROI.
• Enable partners with localized campaign toolkits, content, media guidance, digital assets, retail materials, lead-management standards and measurement frameworks.
• Own the customer journey from discovery to ownership and advocacy, and improve websites, configurators, digital commerce, CRM, lead forms and test-drive booking.
• Maximize the value of the Formula 1 platform and use data, analytics, marketing technology, experimentation, automation and responsible AI to improve targeting and personalization.
• Lead and develop the European marketing team and agency ecosystem, working closely with Global Marketing, Global Cadillac, GM Europe, Sales, Product, Commercial Operations, Network, Finance, Legal and Customer Experience.

Required profile

• Significant progressive marketing leadership experience, including multi-market or regional strategy; automotive experience strongly preferred.
• Experience launching or scaling brands, products or retail networks across Europe or another complex international region.
• Experience leading a multibrand portfolio and working with mixed go-to-market models (distributors, dealers, agents, DTC, digital commerce).
• Strong digital, CRM, martech, website, analytics and marketing measurement capabilities.
• Experience managing budgets, agencies and partners in a matrixed organization; experience with premium/luxury EV brands, new launches or motorsport partnerships is desirable.
• Fluency in English required; additional European languages are a plus.

The role is hybrid, reporting to a specific location at least three times a week, with regular travel of 25-50%. GM does not provide immigration sponsorship for this role.