Lead Go To Market

About the role

DECTRIS, a high-tech company developing and producing X-ray and electron detectors used in research facilities and industry, is hiring a Lead Go To Market for its D.LAB team. The role owns the go-to-market strategy for digital services and orchestrates Product Management, Marketing, Sales and Customer Success into a single operating rhythm.

Key responsibilities

• Own the go-to-market strategy for digital services: how customers are acquired, converted and expanded, including the metrics that show it is working
• Align Product Management, Marketing, Sales and Customer Success with clear stages, owners and handoffs
• Define segmentation, positioning and messaging based on field evidence
• Run growth experiments across the funnel (campaigns, packaging, onboarding, expansion plays) and scale what works
• Lead the shift from sales-led to product-led sales: instrument the funnel, define activation and product-qualified signals, and build self-serve motions
• Coordinate product releases so product, marketing and sales move together
• Feed field insights back into product, pricing and packaging decisions
• Use AI and automation to improve targeting, content, analysis and the GTM operating system

Required profile

• 10+ years in product marketing, growth or go-to-market roles in tech or SaaS, owning strategy and execution
• Track record of improving acquisition, conversion or expansion numbers you were personally accountable for
• Experience with both sales-led and product-led motions, ideally having lived the transition
• Cross-functional leadership without relying on positional authority
• Experiment-driven approach: clear hypotheses, honest instrumentation, fast decisions
• Excellent communication skills in English

Bonus

• Background in science, R&D, higher education or industrial research, or experience selling into these environments
• Experience in scientific software, developer tools or another SaaS vertical serving technical buyers
• Experience applying AI in a growth, marketing or product context

What we offer

• A growing high-tech company in an international, scientific environment
• An international team of more than 170 people, with German and English as company languages
• Flexible working arrangements and home office options
• Modern workplace with wheelchair-accessible rooms, fitness room, underground car park, subsidised meals, free snacks and drinks, training and company events