Manager, Brand Migration

About the role

The Manager, Brand Migration will lead the end‑to‑end migration of existing business brands to a new brand in a local market. This 12‑month fixed‑term role coordinates across Marketing, Communications, Sales, Digital, Operations, Facilities, Legal and Procurement to ensure a seamless, consistent and compliant brand experience.

Key responsibilities

• Develop and execute a comprehensive brand migration plan, stakeholder map and governance model.
• Manage cross‑functional implementation across physical assets (signage, fleet, uniforms) and digital assets (websites, social media, email templates).
• Coordinate budgets, vendors and timelines while tracking risks, progress and KPIs.
• Lead change‑management and communication programs for employees, customers and partners.

Required profile

• Bachelor’s degree in Marketing, Brand Management, Communications or related field.
• Minimum 7 + years experience in brand management, marketing operations or program management, with proven rebranding initiatives.
• Strong stakeholder management, communication and ability to influence without direct authority.

Required skills

• Project management and governance of large‑scale, cross‑functional initiatives.
• Brand identity systems, brand standards and compliance across physical and digital touchpoints.
• Experience with digital asset migration (websites, social media, marketing automation).