Market & Category Lead, EUDM

About the role

Genmills is looking for a Market & Category Lead based in Nyon to own market management for Switzerland and Austria across all brands and channels, while leading category management across the European Distributor Markets (EUDM) cluster. The role works through distributors to deliver profitable growth, strong execution and customer impact, and oversees three Category Managers who own country-specific category plans.

Key responsibilities

• Own annual net sales, gross margin and sustainable growth for Switzerland and Austria, and lead distributor joint business plans, targets, performance management, negotiations and contractual obligations.
• Optimize the route-to-market model and activation across retail, convenience and eCommerce, and build distributor and customer capability through category stories and Perfect Store execution.
• Drive consistent deployment of sales fundamentals such as channel and customer strategies, target setting, assortment, distribution, pricing, promotions, availability and regular performance reviews.
• Set the EUDM category vision, strategy, standards and ways of working, translating insights into growth plans across pricing, promotions, assortment, distribution and revenue management.
• Shape category, trade marketing, portfolio and innovation priorities with Sales, Marketing, Finance and other cross-functional teams.
• Lead and develop three Category Managers, track KPIs and communicate plans and results to the Commercial Director, EUDM leadership, distributors and stakeholders.

Required profile

• University degree in Business or a related field.
• Typically 8-10 years of commercial experience in a leading FMCG organization, combining category management, sales and/or market leadership.
• Strong experience with distributors, indirect go-to-market models and P&L-related performance management.
• Demonstrated experience leading people and working in multifunctional, multicultural and matrix environments.

Required skills

• Category management, shopper and consumer insights, trade dynamics, pricing, promotions, assortment and distribution.
• Analytical, influencing, negotiation, presentation and English communication skills.