Marketing Analytics Specialist

About the role

Julius Baer is seeking a Marketing Analytics Specialist to join its Digital Channels & Analytics team. You will turn data from digital and offline marketing channels into actionable insights that improve customer journeys and drive business impact.

Key responsibilities

• Analyse customer journeys across public digital touchpoints to identify trends, behavioural patterns and optimisation opportunities.
• Create recurring reports, dashboards and automated reporting solutions using Adobe Analytics, Google BigQuery and related data sources.
• Consolidate data from multiple channels to provide a holistic view of marketing performance and translate findings into business recommendations.
• Support A/B testing, data validation and serve as first‑level technical support for analytics tools such as Tableau, Power BI and Adobe.

Required profile

• Bachelor’s or Master’s degree in Analytics, Statistics, Information Systems or a related field.
• 2‑3 years of experience in marketing analytics, preferably with exposure to both digital and offline channels.
• Strong communication skills in German and English, with the ability to present findings to senior leadership.

Required skills

• Adobe Analytics, Google Cloud Platform (BigQuery)
• Tableau, Power BI
• SQL
• Python (optional but advantageous)
• Experience with Scrum methodology and Jira