Marketing Lead – Osteoporosis (Switzerland & Austria)

About the role

We are seeking a strategic, collaborative, and results‑oriented Marketing Lead for Osteoporosis in the Alps region (Switzerland & Austria). The role will own the development and delivery of the osteoporosis marketing strategy, translating global and regional plans into impactful local actions that drive business growth and improve patient outcomes.

Key responsibilities

• Define and shape the osteoporosis marketing strategy for the Alps, aligned with global and regional priorities.
• Identify growth drivers, segment customers, and craft value propositions based on local insights.
• Lead the creation and continuous refinement of the annual Integrated Strategic Plan with cross‑functional teams.
• Translate regional and global strategies into local promotional materials and omnichannel solutions.
• Monitor and optimise the customer and patient journey, tracking impact through KPIs.
• Own marketing performance, engagement metrics, and contribution to business objectives.

Required profile

• Bachelor’s degree in Business, Marketing, Life Sciences or a related field.
• 4–6 years of experience in pharmaceutical or healthcare marketing with strong stakeholder engagement.
• Fluent in German, good working knowledge of French, and excellent written and verbal English.
• High attention to detail and a proactive mindset for problem‑solving.

Required skills

• Digital marketing
• Omnichannel marketing
• Brand strategy development