Paid Media Consultant – Digital Fundraising (Remote, 12 months)

About the role

UNICEF’s Private Sector Fundraising and Partnerships Section is seeking a Digital Paid Media Consultant to support its Virtual Hub markets in MENA and Singapore. The consultant will enable UNICEF teams to design, launch, and optimise paid advertising campaigns that drive net income and scalable fundraising results.

Key responsibilities

• Develop and implement performance‑marketing strategies across Meta, Google, Bing, TikTok and other AdTech platforms.
• Provide hands‑on guidance and training to market teams on campaign setup, optimisation, and reporting.
• Monitor and analyse paid‑media performance to ensure profitability and rapid revenue growth.
• Collaborate with global and regional digital teams to align tactics with the Digital Revenue Strategy.
• Document best practices and disseminate knowledge across UNICEF markets.

Required profile

• Proven experience in digital paid‑media management for fundraising or similar non‑profit initiatives.
• Strong analytical mindset with ability to translate data into actionable insights.
• Excellent communication skills to coach and empower diverse market teams.
• Ability to work independently in a remote, multi‑cultural environment.

Required skills

• Meta Ads platform
• Google Ads platform
• Bing Ads platform
• TikTok Ads platform
• AdTech solutions (e.g., chat SPM)

What we offer

• 12‑month fixed‑term contract with competitive compensation.
• Opportunity to contribute to UNICEF’s global fundraising impact.
• Access to professional development resources within a leading international organisation.