Performance & Growth Marketer

About the role

Join a growth‑focused team supporting established direct‑to‑consumer (DTC) and eCommerce brands. You will own acquisition strategies, campaign optimisation, experimentation and budget allocation across Meta Ads, Google Ads and TikTok Ads, linking paid performance to broader business outcomes.

Key responsibilities

• Own, manage and optimise paid acquisition campaigns on Meta, Google and TikTok to drive profitable growth.
• Develop and execute structured testing across channels, creative assets, audience segments and conversion funnels.
• Manage substantial media budgets, making data‑driven allocation decisions aligned with commercial objectives.
• Monitor performance, diagnose inefficiencies, identify growth opportunities and improve marketing effectiveness.
• Analyse CAC, LTV, MER, ROAS, contribution margin and payback periods, connecting advertising results to revenue and P&L outcomes.
• Build forecasts, financial models and budget recommendations to support strategic planning.
• Collaborate with creative, CRO and growth teams to improve the full customer journey.

Required profile

• At least three years of hands‑on paid‑media experience with product‑based DTC or eCommerce brands.
• Strong commercial and financial acumen, especially around CAC, LTV, MER, ROAS and profitability.
• Proven ability to translate complex data into actionable recommendations for senior stakeholders.
• Excellent analytical, problem‑solving and communication skills in English.
• Full‑time, exclusive availability with daily overlap of 4:00–6:00 PM Melbourne time.

Required skills

• Meta Ads (Facebook/Instagram) campaign management
• Google Ads campaign management
• TikTok Ads campaign management

What we offer

• Fully remote work with flexible collaboration.
• Exposure to large‑scale DTC and eCommerce brands generating eight‑ to nine‑figure revenues.
• Weekly live strategy sessions with experienced growth leaders.
• Six‑week structured onboarding and development program.
• Clear career progression from Performance Marketer to Growth Strategist.
• Access to proprietary reporting tools that integrate marketing performance with P&L data.