Performance Marketing Manager (Hybrid, Zurich)

About the role

SMG Swiss Marketplace Group AG is looking for a Performance Marketing Manager to lead paid search initiatives across its portfolio of online marketplaces. Based in Zurich with a hybrid working model, you will collaborate with multiple business units and a team of digital experts to drive growth and optimise advertising performance.

Key responsibilities

• Plan, manage and optimise Search Engine Advertising campaigns for various SMG brands.
• Coordinate with other digital channels such as social ads, programmatic and display, stepping in when needed.
• Monitor performance, analyse data and recommend optimisation and growth opportunities with a strong testing mindset.
• Challenge existing processes, contribute to workflow improvements and ensure best‑practice implementation.
• Partner with brand teams to achieve marketing goals and support creative and audience strategy.

Required profile

• Native German speaker with fluent English.
• Minimum 6 years of experience in digital marketing, primarily focused on paid search.
• Proven track record in managing Google Ads campaigns.
• Strong analytical mindset, problem‑solving abilities and project management skills.
• Comfortable working with multiple stakeholders in a fast‑paced environment.

Required skills

• Google Ads
• Google Marketing Platform (SA360, DV360, CM360)
• Google Analytics 4 (GA4)
• Looker Studio
• Google Sheets
• Google Tag Manager
• Google Shopping
• Feed management tools

What we offer

• 6 weeks of holiday per year with the option to purchase 10 extra days.
• 40‑hour work week with flexitime (capped at 45 hours).
• Hybrid work setup with remote flexibility.
• Generous parental leave (18 weeks maternity, 6 weeks paternity/adoption).
• SBB Half‑Fare Card and first‑class travel between Swiss offices.
• Gender‑neutral pay and transparent career paths.
• Choice of Mac or Windows laptop and preferred mobile device.
• Inclusive, innovative environment where every voice matters.