PR & Communications Specialist – Sales Market (Zurich)

About the role

As a PR & Communications Specialist focused on press and internal communications, you will design and execute strategies that strengthen brand positioning and support business objectives across the Swiss market.

Key responsibilities

• Develop and implement local PR and communication plans aligned with global strategies.
• Build and maintain relationships with media, influencers, and key stakeholders.
• Execute omnichannel campaigns and manage activations, ensuring consistent messaging.
• Monitor and analyse media coverage, campaign performance, and sentiment to drive improvements.
• Lead press relations, events, product placements, and crisis communication activities.

Required profile

• A degree in communications, PR, marketing or a related field, or equivalent experience.
• Several years of experience in PR and communications, preferably within fashion, retail or consumer brands.
• Strong knowledge of media landscapes and established industry networks.
• Proven experience planning and executing integrated communication strategies.
• Excellent written and verbal communication skills in English and German, and ideally French.
• Structured, detail‑oriented, collaborative, analytical and adaptable in a fast‑paced environment.

Required skills

What we offer

• Global employee discount of 25% on H&M and H&M Group brands.
• Corporate benefits with special conditions on a wide range of products and services.
• Holiday pay and a company pension scheme.
• Employee Assistance Program with Lyra.