PR & Social Media Project Leader – Swiss Market (100%)

About the role

Swatch is looking for a PR & Social Media Project Leader to drive local communications across the Swiss market. You will shape the brand’s visibility and cultural relevance by aligning local activities with global objectives.

Key responsibilities

• Develop and execute PR, influencer and social media programmes that support Swatch’s global communication goals.
• Build and maintain relationships with Swiss journalists, media partners, influencers and content creators.
• Serve as the primary media contact, handling inquiries, interview requests, product loans and press relations.
• Identify storytelling opportunities and generate earned‑media coverage for product launches, collaborations and events.
• Manage influencer partnerships from selection and briefing through execution and performance reporting.
• Create, adapt and coordinate engaging content for local social‑media channels while respecting global brand guidelines.
• Plan and run media events and influencer activations.
• Monitor media, consumer and social‑media trends, turning insights into communication opportunities.
• Collaborate with internal stakeholders, external partners and international teams to ensure consistent messaging.
• Oversee the assigned budget and report on ROI and business impact.

Required profile

• Bachelor’s or master’s degree in communications, marketing or a related field.
• 4–7 years of experience in PR or external communications, preferably in an agency or consumer‑brand environment.
• Proven track record of pitching and placing stories with top‑tier media.
• Extensive network within the Swiss media and influencer landscape.
• Native German speaker (Swiss German preferred) with excellent writing skills; fluent French and good English; Italian a plus.