Product Designer - Digital Platforms (Real Estate, CRM & AI)

About the role

As a Product Designer at SMG Real Estate you will shape and scale digital products for real‑estate professionals and property seekers across Homegate, ImmoScout24, Flatfox and related CRM tools. You will work in a hybrid model from Zürich collaborating with product, engineering and data teams.

Key responsibilities

• Design seamless user journeys for B2C and B2B web and mobile applications aligned with product OKRs.
• Integrate AI tools into design workflows, including AI‑driven wireframing, generative UI concepts and automated research synthesis.
• Build and maintain a scalable multi‑brand design system, using AI for component governance, design token sync and accessibility checks.
• Partner with product managers, data analysts and engineers to run A/B tests, fake‑door tests and user research to refine features and improve acquisition metrics.
• Define AI Design Ops guidelines and promote generative AI usage across the design team.

Required profile

• 5+ years of product design experience on complex B2C digital marketplaces or subscription products for web, iOS and Android.
• Proven track record of using AI within the design lifecycle (UI generation, rapid prototyping, research synthesis, workflow automation).
• Experience building and managing scalable multi‑brand design systems.
• Strong background in user‑centered design, quantitative/qualitative research, A/B testing and data‑informed decision making.
• Excellent English communication; German proficiency is a plus.

Required skills

• AI‑enabled design tools (e.g., generative AI for UI, prototyping).
• Design system creation and maintenance.
• User research methods and A/B testing.
• Design‑to‑code pipelines and accessibility validation.

What we offer

• 6 weeks of holiday plus the option to buy 10 extra days.
• 40‑hour work week with flexitime (capped at 45 hours).
• Hybrid work setup with remote flexibility.
• Generous parental leave (18 weeks maternity, 6 weeks paternity/adoption).
• SBB Half‑Fare Card and first‑class travel between Swiss offices.
• Gender‑neutral pay and transparent career paths.
• Choice of Mac or Windows laptop and iPhone, Samsung or Pixel mobile.