Product Marketer

About the role

Rivero, a fast‑growing European fintech partner, is seeking a Product Marketer to translate complex payment‑operation solutions into compelling market messages. You will work at the crossroads of Product, Sales, and Customer Success, helping financial institutions understand the value of our Kajo and Amiko platforms.

Key responsibilities

• Develop deep knowledge of Rivero’s ideal customer profiles, buyer personas, and decision criteria.
• Create clear, differentiated messaging for each product, targeting specific use cases and market segments.
• Turn product capabilities into business value narratives, supporting sales enablement and account‑based initiatives.
• Collaborate with Sales to address prospect objections and improve conversion rates.
• Partner with Product to stay informed on roadmaps, regulatory context, and technical differentiators, producing updated content and adoption materials.
• Conduct research on customers, prospects, competitors, and market trends to refine positioning.
• Maintain and enhance product marketing assets, website copy, landing pages, and sales enablement collateral.

Required profile

• Self‑directed professional with the ability to simplify technical and regulatory concepts for commercial audiences.
• 3‑5 years of product marketing experience in B2B SaaS, fintech, payments, banking infrastructure, or a similarly complex environment.
• Proven track record of building positioning, messaging, and sales enablement materials.

Required skills

• Product marketing strategy and execution.
• Buyer persona development and market research.
• Creation of messaging frameworks, sales enablement decks, and launch plans.
• Collaboration across product, sales, and customer success teams.