Senior Manager, Organic Growth & Discovery

About the role

This senior manager role, based in Switzerland, leads the strategy to grow audiences through SEO, AEO, GEO, content optimisation and emerging discovery channels. You will combine search behaviour, competitive intelligence and content‑performance data to identify high‑value growth opportunities and turn insights into measurable initiatives.

Key responsibilities

• Develop and execute SEO, AEO and GEO strategies across a diverse portfolio of digital content and experiences.
• Identify high‑value audience opportunities using search behaviour, competitive intelligence, content‑performance data and emerging discovery trends.
• Translate organic‑growth opportunities into actionable recommendations for new content, updates, structured information and digital experiences.
• Build systematic approaches to content optimisation, updating, expansion, consolidation and lifecycle management.
• Partner with Editorial, Product, Technology and Analytics teams to improve technical foundations, structured data, taxonomy and modular content.
• Establish and monitor KPIs covering organic visibility, traffic, engagement and content performance, linking them to business outcomes.
• Support experimentation with content formats, page structures, internal linking and recirculation tactics.
• Evaluate emerging technologies and tools related to SEO, AEO, GEO and competitive intelligence.

Required profile

• 7+ years of experience in SEO, content strategy, audience development or digital publishing.
• Demonstrated success growing audiences through organic search and discovery strategies.
• Strong knowledge of technical SEO, AEO, GEO, structured data and AI‑driven discovery.
• Ability to translate complex data and rapidly changing trends into clear, practical recommendations.
• Experience partnering cross‑functionally with Editorial, Product, Technology, Analytics and Revenue teams.

Required skills

• SEO
• AEO
• GEO
• Structured data
• Technical SEO
• Content SEO
• AI‑driven discovery
• Analytics
• Keyword research

What we offer

• Fully remote working opportunity.
• Lead organic audience‑growth strategy across SEO, AEO, GEO and emerging discovery channels.
• High‑impact role at the intersection of content, technology, audience development, analytics and digital product.
• Close collaboration with Editorial, Product, Technology, Analytics and Revenue teams.
• Opportunity to influence content investment decisions and shape discovery strategies.