Senior Specialist, Brand Strategy

About the role

The Senior Specialist, Brand Strategy will help shape and execute Johnson Controls' global brand strategy. You will translate strategic direction into actionable plans and ensure consistent brand activation across teams, channels, and regions.

Key responsibilities

• Implement and evolve strategic brand positioning, messaging platforms, and value propositions for B2B markets.
• Conduct market research, customer insight analysis, and competitive assessments to inform brand direction.
• Develop and maintain brand guidelines, templates, toolkits, and manage the internal brand portal.
• Lead governance programs, manage brand inquiries, and coordinate approvals with stakeholders.
• Oversee trademark usage, naming conventions, and embed brand standards into enterprise systems and AI tools.

Required profile

• Native‑level fluency in English with excellent writing and editing skills.
• Proven experience in brand strategy and execution, including positioning, identity, M&A, and trademark management.
• Strong collaboration, analytical, project management and organizational abilities.

Required skills

• Brand strategy frameworks and guidelines development.
• Market research and competitive analysis.
• Brand governance and asset management.