SEO Specialist (Brand Protection) - iGaming

About the role

A partner company, represented by a recruiter, is looking for an SEO Specialist (Brand Protection) based in Switzerland. The role drives organic visibility and brand protection across competitive international iGaming markets, taking ownership of satellite website projects from launch and optimization through content development and link building. It suits an experienced SEO professional who works independently in a data-driven, international environment.

Key responsibilities

• Develop and implement SEO strategies to improve rankings for brand-related queries and grow organic traffic
• Launch, optimize and promote satellite websites, managing them from planning to performance monitoring
• Run content and link-building initiatives that strengthen site authority and keyword rankings
• Analyze SERPs, competitors, keyword opportunities and ranking factors
• Track Google algorithm updates and adjust tactics accordingly
• Evaluate expired domains and test SEO hypotheses to improve performance
• Monitor key SEO metrics and optimize strategies based on data
• Support brand protection by strengthening visibility for brand queries

Required profile

• At least two years of hands-on SEO experience in the gambling or iGaming industry
• Experience launching and optimizing websites in competitive niches
• Experience with Tier-1 and Tier-2 markets and international search dynamics
• Strong analytical thinking and ability to work independently and take ownership
• Proficiency in written and spoken Ukrainian

Required skills

• Google algorithms, ranking factors and search engine updates
• On-page, off-page and technical SEO, including content optimization and link building
• SERP analysis, competitor research and keyword evaluation
• Expired domain research and selection
• Preferred: experience with satellite websites, mono-brand or cross-brand SEO, and resolving Google penalties, algorithmic filters and domain blocks

What we offer

• Fully remote work, with the role open across several European locations
• Benefits cafeteria covering children's allowance, mental health support, sports and fitness, language courses, home office setup, dental services, books and stationery, massage services, and training and professional development
• International team and career development opportunities