Social Media Manager – Luxury Brands

About the role

Damiani Group, an international luxury group with a portfolio of jewellery, watchmaking and design Maisons, is looking for a Social Media Manager to oversee the global social media presence of its brands, with a primary focus on Damiani and Baume & Mercier. The role combines brand-specific execution with a Group perspective, fostering synergies and sharing best practices while respecting each brand's identity and communication objectives.

Key responsibilities

• Define and implement the global organic social media strategy for Damiani and Baume & Mercier, aligned with each Maison's positioning, identity and marketing objectives.
• Lead editorial planning and social media innovation, developing brand storytelling and spotting opportunities across platforms, new channels and special projects.
• Coordinate high-quality, social-first content with creative teams, copywriters, agencies and local partners, and oversee accounts including publishing, scheduling and community management.
• Integrate PR, influencers, creators, ambassadors and partnerships into the social media approach.
• Drive collaboration across Group brands and Maison teams, ensuring consistency with brand priorities, campaigns and global communication guidelines.
• Partner with Group Digital Marketing and media agencies to align organic and paid strategies, helping local markets adapt global guidelines.
• Monitor KPIs, audience growth and engagement, turning performance data into improvements, and run competitor benchmarking and trend analysis.

Required profile

• Degree in Marketing, Communications or a related field.
• Ideally 5-8 years of relevant experience in social media management, preferably in luxury, fashion, jewellery, watchmaking or premium international brands.
• Proven experience managing social media strategies, editorial calendars and content across multiple platforms.
• Strong creative sensitivity, understanding of luxury brand storytelling and attention to visual and editorial quality.
• Ability to coordinate multiple stakeholders, agencies and projects while staying hands-on.
• Excellent communication, copywriting and interpersonal skills.
• Fluent English, written and spoken; French and Italian are strong assets.

Required skills

• Solid knowledge of social media platforms, analytics and management tools.
• Organizational skills, autonomy, initiative and an entrepreneurial mindset.