Director of Sales & Marketing – Luxury Resort

About the role

We are seeking a commercially driven Director of Sales & Marketing to lead the market positioning, demand generation and commercial performance of Waldhaus Flims through its pre‑opening, reopening and beyond. The role will own the resort’s sales and marketing strategy, build demand ahead of the 2027 opening and develop a high‑performing commercial team.

Key responsibilities

• Lead the commercial pre‑opening and reopening strategy, building market awareness, demand and a strong business pipeline ahead of opening.
• Drive revenue and market share across leisure, corporate, MICE, groups, travel trade, weddings and social business.
• Lead proactive and reactive sales activity, developing strategic accounts, new business opportunities, client relationships, partnerships and major commercial agreements.
• Own the Sales & Marketing strategy, annual plan and budget with clear commercial priorities, measurable KPIs and ROI focus.
• Lead positioning, marketing and e‑commerce strategy, including digital channels, direct booking, PR, campaigns, partnerships and Hilton brand platforms.
• Collaborate with Revenue Management on segmentation, pricing, distribution, forecasting and business mix.
• Build, lead and develop the Sales & Marketing team, fostering accountability, collaboration and strong execution.

Required profile

• 7+ years of hotel Sales & Marketing experience in luxury or upper‑upscale hotels or resorts, including leadership.
• Proven track record in proactive sales, business development and key‑account management across multiple segments.
• Strong negotiation skills and long‑term client relationships.
• Commercially minded, data‑driven approach.
• Fluent in German and English; French or Italian a plus.
• Pre‑opening, Hilton and Swiss/Alpine market experience advantageous.

Required skills

• e‑commerce
• digital marketing
• distribution
• direct booking
• revenue management

What we offer

• Commercial leadership role with real impact on a historic Swiss resort.
• Close collaboration with the General Manager and Apex Alliance commercial teams.
• Competitive compensation package with performance incentives.
• Discounted accommodation and F&B rates across the Apex Alliance portfolio and Hilton Honors rates.
• International exposure within a growing hotel management company.
• Career development opportunities and training programmes through Hilton University.