Founding Growth Marketer

About the role

We are looking for a Founding Growth Marketer to help Base360 reach short‑term rental operators and property‑management companies, turning attention into demo bookings, qualified leads, and customers. This is a hands‑on, entrepreneurial role working directly with the founder to build our growth engine from the ground up.

Key responsibilities

• Own a growth channel end‑to‑end or manage several, set strategy, launch campaigns and be accountable for results.
• Generate qualified leads and drive demo bookings through paid ads, SEO, outbound outreach, referrals and industry partnerships.
• Research and understand property‑manager customers, their pain points and decision criteria.
• Run rapid experiments on hooks, audiences, funnels and offers, scaling what works and discarding what doesn’t.
• Leverage AI tools for research, copywriting, targeting, content production and automation.
• Build and optimise funnels and landing pages to maximise conversion from first impression to paying customer.
• Collaborate with the founder on positioning, messaging and translating product capabilities into compelling value propositions.
• Track performance metrics such as lead quality, conversion rates, acquisition cost and pipeline contribution, and communicate insights.

Required profile

• Fast learner who can quickly pick up new growth channels and tools.
• Highly motivated to become an expert in growth marketing.
• AI‑savvy, using modern tools to test ideas and automate repetitive work.
• Resourceful and self‑directed, able to achieve goals with minimal guidance.
• Analytical mindset comfortable with data, attribution and turning insights into action.
• Commercially focused, measuring success by qualified demand and customers rather than vanity metrics.

What we offer

• Opportunity to help build the AI operating system for short‑term rental businesses.
• Direct collaboration with the founder and influence over market positioning.
• Ownership from day one with potential to build and lead a growth team.
• Competitive salary plus performance‑based incentives.
• Hands‑on, entrepreneurial environment where your work directly impacts the business.