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Global Portfolio & Marketing Manager, New Ventures

logitech · Lausanne

New
Hybrid Senior 🇬🇧 English
Digital Marketing AEO/LLM Optimization Sales Enablement Competitive Intelligence

Job description

About the role

Logitech is looking for a Global Portfolio & Marketing Manager for its New Ventures within the Personal Work Solutions (PWS) Business Group. You will build and scale new categories, driving global B2B and B2C portfolio and marketing strategy, defining go-to-market approaches and launching new products. The role is on-site in Cork, Ireland or Lausanne, Switzerland, with 3 days a week on site and up to 20% travel.

Key responsibilities

  • Lead new product development and launch from the portfolio and marketing side, including business cases and launch readiness
  • Develop go-to-market models, plans and sales enablement tools for B2B and B2C markets
  • Create B2B and B2C marketing campaigns and toolkits for new launches, category expansion and partnerships
  • Work with the Logitech for Business team, central marketing, channel partners and regional teams on integrated campaigns
  • Track and analyse performance metrics and define global portfolio strategy and financial and market performance analysis
  • Own competitive and market intelligence, act as a category expert and spokesperson internally and externally
  • Develop and evolve B2B and B2C best practices and fit-for-use requirements

Required profile

  • Experience in global brand and portfolio management roles with a strong innovation and consumer-centric culture
  • Experience leading creative and production agencies on global campaigns, from briefing to production and toolkit assets
  • Strong market, competitor and business analysis skills, with portfolio management expertise and fluency in KPIs
  • Ability to work in agile, multicultural teams across time zones, and to move between business and marketing, strategic and operational tasks
  • Fluent English

Required skills

  • Digital marketing
  • Search and AEO/LLM optimisation
  • Sales enablement and B2B-first launches (a big plus)
  • Competitive intelligence and financial/business KPIs

Questions fréquentes

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Source : ats:workday

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Published 5 hours ago

Expires 1 month from now

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logitech

Lausanne