Head of Growth – Europe (Remote)

About the role

The Head of Growth – Europe will own the full DTC and Shopify growth engine across key European markets, driving profitable revenue growth. This remote, hands‑on position combines performance marketing, creative strategy, landing‑page optimisation and rigorous experimentation.

Key responsibilities

• Own the European DTC/Shopify growth engine and achieve a 100% YoY channel growth target while maintaining profitable economics.
• Manage and scale paid acquisition on Meta, Google, TikTok and emerging channels, continuously identifying new audiences and creative angles.
• Lead creative growth strategy, briefing production and iterating high‑performing ad assets.
• Build, launch and optimise landing pages, conversion funnels and commercial offers as interconnected growth levers.
• Establish a structured experimentation programme covering creative, audiences, offers and landing pages.
• Monitor core growth metrics (ROAS, CAC, LTV, conversion rate, AOV, contribution margin) and translate data into commercial decisions.
• Use AI and automation to accelerate creative production, copy development, reporting and workflow optimisation.
• Build and lead a small high‑output growth team or specialist network as revenue expands.

Required profile

• 3+ years of hands‑on experience in DTC growth, performance marketing or e‑commerce for consumer brands.
• Proven track record managing paid media budgets across Meta, Google, TikTok or comparable platforms.
• Strong commercial mindset with focus on profitable, sustainable growth.
• Comfortable operating with high autonomy, ambiguity and rapid decision‑making.
• Excellent written and verbal communication skills.

Required skills

• Meta Ads, Google Ads, TikTok Ads platforms.
• Landing‑page builders and funnel optimisation tools.
• AI tools for creative development, copywriting and automation.
• Analytics tools and spreadsheet modelling.

What we offer

• Fully remote work with significant flexibility and autonomy.
• Full ownership of the European DTC growth P&L and direct influence on business performance.
• Opportunity to shape European expansion and build a high‑performing growth team.
• AI‑enabled, experimentation‑driven environment embracing new technologies.
• Significant scope for professional growth and strategic influence as the business scales.