Head of Organic Growth and SEO

About the role

EF is looking for a Head of Organic Growth and SEO for its Zurich office. You will define and run a holistic strategy to maximise visibility across traditional and AI-driven search, organic social media, user-generated content platforms and third-party publishers, helping EF drive student enrolment across 50+ markets and 25+ languages. The role is fully in-office.

Key responsibilities

• Own the global organic visibility strategy, including search, social, AI and off-site channels such as digital PR, partnerships and third-party platforms, and deliver technical architecture and core SEO fundamentals (crawlability, indexing, site performance, structured data, multilingual strategy)
• Build scalable content frameworks and global guidelines so local teams can act consistently, and stay ahead of search, social and AI trends
• Manage and develop a team of 6-8 specialists across SEO, content, technical and social, and collaborate with paid media, creative, PR and engineering teams
• Drive a content strategy that builds authoritative brand signals, champions E-E-A-T, aligns website, video, social, email and PR, and owns organic distribution on social and community platforms
• Define and report on organic KPIs (impressions, traffic, leads, bookings, share of voice, brand mentions, citations) and build attribution dashboards integrating data from multiple sources

Required profile

• 10+ years of experience in organic marketing with a global, multi-market, multi-language track record
• Proven ability to drive measurable business outcomes in complex, research-driven industries
• Experience leading and developing specialist organic teams
• Experience in education, travel or other high-consideration B2C categories

Required skills

• Strong understanding of technical SEO and hands-on experience with traditional and AI-driven search
• Expertise driving discovery and engagement on TikTok and YouTube
• Ability to link organic strategy and KPIs to revenue and enrolment outcomes

What we offer

• Discounts on EF programs for staff and their friends and family
• Free use of the EF Hello language app and discounts with hotel and travel partners
• Tuition reimbursement and Swiss travel half-tax reimbursement
• Referral bonus for referred hires and free access to the on-site gym

Candidates must apply by submitting a CV in English; applications in other languages will not be considered.