Marketing Manager Diabetes Care, Switzerland

About the role

Abbott is looking for a Marketing Manager for its Diabetes Care division, based at the site in Baar, Switzerland. The role develops marketing strategies across the full marketing mix, including brand development aimed at increasing sales, and leads and develops the local marketing team.

Key responsibilities

• Define the brand strategy for the Swiss market and create and track in-country marketing and brand plans, leading brand plan reviews at EMEA level and communicating them to the commercial organisation.
• Own the full A&P budget, ensuring promotional campaigns stay within agreed spending limits and reporting accurately.
• Work closely with sales management and the sales team so that promotional and selling campaigns are built on strategy and executed effectively, and that sales teams are well trained.
• Liaise with Medical, Regulatory, Customer Services, Manufacturing, external agencies and EMEA Marketing, and report and explain marketing KPIs in monthly CDR meetings.
• Lead insights generation and marketing planning, and lead and develop the Swiss marketing team.
• Organise congresses, patient and HCP events in Switzerland aligned with brand and marketing strategy, and collect and report competitor intelligence as key contact for the EMEA competitive intelligence manager.
• Ensure all activities comply with quality system requirements, Abbott policies and industry standards.

Required profile

• University degree or equivalent experience.
• Fluent German and English; at least basic French, Italian a plus.
• Minimum 10 years of experience in medical technology or pharmaceuticals.
• Proven knowledge of product/portfolio management, new product launches, brand management through digital marketing, digital selling (eDetailers and rep-triggered emails), KOL management and experience with advertising and creative agencies.
• E-commerce experience, ideally in diabetes monitoring or endocrinology.
• Solid understanding of the Swiss medical technology or pharmaceutical market is a plus.
• Track record of building high-performance teams and communicating a clear vision.

Required skills

• MS Office and Veeva Enterprise
• Digital selling and social media advertising
• Competitor intelligence

Travel is required about 10% of the time. Only online applications through the company's online application portal are considered.