Performance Marketing Manager

About the role

The Performance Marketing Manager will own performance across all funnels for Aepsy’s three audiences – clients, psychologists and employers. You will run paid media campaigns, analyse results and help shape how people discover the platform while respecting strict privacy principles.

Key responsibilities

• Own end‑to‑end paid media on Meta, Google, TikTok and LinkedIn, including structure, bidding, audience targeting, creative rotation and optimisation for awareness and conversion.
• Collaborate with the Growth Performance Architect to build measurement setups, turn data into actionable insights and guide strategic decisions.
• Analyse funnel performance, identify drop‑off points and recommend improvements to creative frequency, audience segments and channel mix.
• Help define and optimise search discovery strategies as the landscape evolves, including SEO and AI‑driven search.
• Establish and maintain the marketing rhythm for campaigns, newsletters and other communications.

Required profile

• 3‑4 years of performance marketing experience, including managing full‑cycle campaigns and learning from failures.
• Data‑driven mindset with strong judgment to balance performance metrics and privacy‑first values.
• Fluent in German (Swiss) and English.
• Proactive habit of identifying repetitive steps and improving them, preferably using AI tools.

Required skills

• Hands‑on experience with Meta (Facebook/Instagram) advertising.
• Hands‑on experience with Google Ads.
• Experience with TikTok and/or LinkedIn advertising.
• Basic SEO and geo‑targeting knowledge.
• Familiarity with AI tools for marketing optimisation.

What we offer

• Impactful work that helps people find mental‑health support faster.
• Supportive team with dedicated experts in creative, art direction and growth analytics.
• Strong product foundation, trusted network of psychologists and employer partnerships.
• Opportunity to shape strategies across multiple audiences and funnels.
• Direct reporting to Head of Marketing and access to leadership strategy.
• Modern tools, including AI, and freedom to use them.
• Five weeks of holiday and a mental‑health benefit.